Pursuit of customers. Autoresponder help to pursue prospects. These are people who not yet have bought any of their products. By general norm a person is not prepared to buy immediately, but when him dá more information inclines to realise the purchase. Ofrézcale several advice, the news or information in its messages of pursuit. This will do that its prospectus I made the decision from purchase with much more information.
It uses another series of messages in his autoresponder for the clients who already have bought some of their products. Colóquelos in a different category, since there are trusting in you to buy his product. The most important message that it must send is the one to be thankful for the realised salary the purchase. The following messages of mail can include surveys of evaluation of their products, articles, tutorial in video, special reports or product recommendations.